Building a Legacy Beyond MMA
Daniel WOIRIN
We developed a comprehensive strategy to elevate Daniel Woirin’s profile, transforming him into a recognized public figure beyond the MMA world. This approach is designed to unlock new opportunities, amplify his reputation, and diversify his revenue streams.
01
Sponsorship & Legal Support
• Sponsorship Activation: Secured a year-long sponsorship contract with Winamax, enabling Daniel to align with a major brand and drive additional exposure.
• Legal Management: Implemented robust legal support, including contract creation for his athletes and ongoing legal assistance to safeguard their careers and opportunities.
02
Career Management & Revenue Diversification
• MMA Travel Experience: Launched the Daniel Woirin MMA Camp in Rio, offering a unique, immersive training experience while serving as an additional revenue stream.
• Center of Excellence: In progress – the creation of a state-of-the-art MMA facility in France, positioning Daniel at the forefront of MMA training and development.
03
Press& Communications
• Major Media Spotlight: Featured in a long-format report on Stade 2, a show with an estimated audience of 5 million viewers across TV and digital platforms, solidifying Daniel’s national recognition.
• Digital Influence: Interview featured on Legend YouTube channel (2 million subscribers), leveraging the platform’s vast audience to reach MMA enthusiasts and new fans.
results
CAMPS
Held in July and December with over 25 participants.
VIEWS
On Daniel’s videos, including coverage on Stade 2.
FOLLOWERS
Increase in Instagram followers.
